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Report of the Executive Board

Events: facilitating and organising

Bringing people together to connect and inspire through meaningful meetings has been our purpose for over 130 years, including 65 years at our multifunctional exhibition and conference centre at Europaplein in Amsterdam.
Organising and facilitating events are at the core of what we do. Since the early 2000s, we have increasingly focused on multi-day international events, which we develop both in the Netherlands and internationally.

Events

Numbers

  2025 2024 2023 2022 2021
           
International events 60 56 63 48 18
National events 13 18 18 18 17
Stage shows 53 54 29 39 14
Other events 154 210 204 192 120
Total in Amsterdam 280 338 314 297 169
           
Elsewhere in the Netherlands - - - - -
Outside of the Netherlands 8 7 8 3 8
Total outside of Amsterdam 8 7 8 3 8
           
Total 288 345 322 300 177

Visitors

Number x 1,000

  2025 2024 2023 2022 2021
           
International events 449 510 453 326 86
National events 399 426 421 184 117
Stage shows 61 65 28 52 9
Other events 388 396 589 616 1,305
Total in Amsterdam 1,297 1,397 1,491 1,178 1,517
           
Elsewhere in the Netherlands - - - - -
Outside of the Netherlands 51 45 99 12 142
Total outside of Amsterdam 51 45 99 12 142
           
Total 1,348 1,442 1,590 1,190 1,659

Organisers

Numbers

  2025 2024 2023 2022 2021
           
External organisers 271 328 296 280 165
RAI Amsterdam 17 17 20 20 13
Total 288 345 316 300 178

Exhibitors

Numbers

  2025 2024 2023 2022 2021
           
Exhibitors 16,694 17,332 16,390 4,322 3,836
Exhibitors from outside the Netherlands 72% 71% 69% 62% 38%

In 2025, the total number of events we organised and/or facilitated was 288 (2024: 345 events). RAI Amsterdam has an event cycle of two years, as various events are not organised and/or facilitated each year. The even years are busier than the odd years.

Facilitating

Facilitation means ensuring a warm welcome at RAI Amsterdam, our convention centre at Europaplein. In the reporting year, we did so for 280 events (2024: 338).

The central location, excellent accessibility, hotel and hospitality options, and the vibrant atmosphere make the Netherlands, and Amsterdam, a particularly attractive location for organisers’ events. In addition, as RAI Amsterdam, we help them connect with relevant parties in our city. This means we act as both a network organisation and a local partner. For organisers, we are the local embassy, providing access to the city, region, leading companies and institutions across key sectors, as well as social and economic organisations and suppliers. On top of that, our exhibition and conference centre offers everything needed for a successful and welcoming event.


Organising
In addition to the convention centre, RAI Amsterdam owns a strong event portfolio. In the reporting year, we organised 16 events in total (2024: 17). 8 events took place in the RAI (2024: 10 events). The other 8 events took place abroad, in other event and convention centres outside Europe (2024: 7 events).

A number of our own events align with Dutch industry policy. Examples include GreenTech (Horticulture & Starting materials), METSTRADE (Maritime) and Aquatech (Water technology). We also organise events that focus on other industries. During Intertraffic, the focus is on innovations and challenges in the area of mobility. Horecava is an event for professionals in the food service industry. With the Huishoudbeurs, we offer an event for everyone that likes tasting, trying and shopping.

Exhibitors
Around 17,000 exhibitors showed their products, services, concepts and ideas during events (2024: circa 17,300 exhibitors). 72% of them came from abroad. This indicates how international many of the events are.

Visitors
In 2025, we welcomed about 1.35 million visitors. In 2024, they totalled approximately 1.44 million.

Customer satisfaction
The satisfaction levels among customers is a key indicator which we systematically track. We use a rating system for this with a minimum score of 1 and maximum of 10. Event organisers rated RAI Amsterdam on average 8.4 (2024: 8.1), the exhibitors rated 7.8 (2024: also 7.8) and our visitors 7.9 (2024: 8.2). Compared to the year 2023, with similar activity, all scores improved. We are pleased that the vast majority of our customers give us such positive evaluations.

Customer satisfaction

Score

  2025 2024 2023 2022 2021
           
Organisers (third-party events) 8.4 8.1 8.2 7.7 *
Exhibitors (RAI events) 7.8 7.8 7.6 7.9 *
Visitors (RAI events) 7.9 8.2 7.5 8.0 *

  Events


Below, we present a (limited) selection of events. The events in the RAI were facilitated by us. Where specifically is indicated that it refers to an own event, we organised it.

 Horecava 2025: increase in visitors and sectors
Horecava Sustainability Award Ceremony

The 2025 edition of Horecava (own event, in the RAI, 13 - 16 January) attracted more than 71,000 visitors, a growth of 11% compared to the year before. The expansion into sectors such as care, facility, catering and hotels strengthened the positioning and relevance of the exhibition.

At the trade fair, around 67,000 unique visitors discovered the latest culinary trends, technological innovations and sustainable solutions from exhibiting hospitality professionals. Sustainability continued to be an important topic, with, among other things, sessions on sustainable fish and the renewed Horecava Sustainability Award.

 Cisco Live! – Europe’s main IT Event
Construction of Cisco Live!

Cisco Live! (9–14 February, in the RAI) is a leading event where IT professionals meet to share knowledge, network and discover the latest technological developments. With about 20,000 visitors, it is one of the biggest IT events of Europe and this year it took place in the RAI for the third time.

During the event, Cisco deployed the P5G installations to demonstrate innovations. This infrastructure was previously developed together by RAI Amsterdam, Cisco and NTT Data and reinforces RAI’s position as a high-tech conference venue.

Opening Huishoudbeurs. The trade journal Adformatie described the Huishoudbeurs 2025 as “the Super Bowl of the brand activations”.
 Huishoudbeurs shows strong growth

The 78th edition of the Huishoudbeurs (own event, in the RAI, 22 February - 1 March) showed a clear growth. The number of visitors increased by 8% to 108,000, where earlier editions attracted around 100,000 visitors.

The growth underlines the trust of the market and shows that the refined course of the event team had a positive impact. Through a strong alignment of the preferences of the core audience, the exhibition again attracted many visitors. The VIP capacity was also doubled to 4,000 guests. Exhibitors demonstrated innovative products and the programme provided entertainment with, among others, Rolf Sanchez and Mart Hoogkamer.

 GreenTech Americas Querétaro

GreenTech Americas (own event, 25–27 March, Querétaro, Mexico) marked its fifth edition, building on the strong growth of recent years. More than 230 exhibitors presented innovative solutions for the greenhouse horticulture industry. The Dutch sector was strongly represented, with over 50 companies and an NL Lounge.

The exhibition attracted around 3,700 visitors, primarily from Mexico and other Latin American countries. Querétaro proves to be an excellent location, given its position as a leading horticultural region and its convenient proximity to Mexico City.

 Intertraffic China

In collaboration with RAI China, we further developed this exhibition (own event, 28–30 April, Shanghai) from a mid-tech solutions platform into a leading event for advanced mobility technology.

As China plays a global leading role in autonomous driving, electric vehicles and smart charging solutions, we also organised an international study tour alongside the exhibition. During this tour, international visitors were able to see innovative solutions in practice. Interest in the study tour was strong.

Intertraffic China, fair and study tour

Watch this video on YouTube:
https://youtu.be/5ZZNy6t3uow

 KunstRAI celebrates its 40th anniversary

The KunstRAI (30 April - 4 May, in the RAI), celebrated its 40th anniversary, an important milestone for one of the oldest, most versatile art fairs in the Netherlands. Galleries and artists from home and abroad presented their work to more than 22,000 visitors. For the occasion of the anniversary, a special anniversary lounge was decorated for participants and business associates.

Residents in the RAI area were also involved in the celebration. They were welcomed with a festive reception and free entrance to the fair.

 Skills The Finals – Dutch championship professional skills

kills The Finals (20–21 May) is the Dutch Championship for professional skills in vocational education. At RAI Amsterdam, more than 600 students, from cooks to engineers, competed in over 60 skills competitions.

Through interactive activities, visitors were introduced to a wide range of professions, from operating an excavator to exploring a replica rocket. The event attracted more than 30,000 visitors and participants, twice as many as two years ago, and highlighted the importance of craftsmanship to the Dutch economy.

 Intertraffic Americas

Intertraffic Americas (own event, 17–19 June, Mexico) marked its first edition, organised in collaboration with Informa. Compared to the previous edition in the region, the scale of the exhibition tripled.

 Aquatech Mexico

During Aquatech Mexico (own event, 2–4 September, Mexico City), RAI Amsterdam worked in close collaboration with the Netherlands Enterprise Agency (RVO), the World Bank in Mexico and Conagua, the Mexican government’s executive agency for public investments in the water sector.

The exhibition was organised in partnership with Informa and took place alongside Intersolar and GreenExpo.

 Successful first Amsterdam Marathon Expo in RAI Amsterdam

This year, for the first time, the RAI was the central location for the Marathon Expo (15–17 October), in the 50th anniversary year of the TCS Amsterdam Marathon. The collaboration with organiser Le Champion reinforced the bond with one of the most iconic running events of the city.

The RAI offered space for exhibitors, sponsors and partners to present innovations, and served as a central service point where participants picked up their starting ticket and accessed the help desk. By doing so, the Marathon Expo proved to be a valuable addition to the marathon weekend.

 Growth of Aquatech China

Aquatech China (own event, 5-7 November) took place in the Shanghai New International Exhibition Centre (SNIEC) and was organised for the second time without a local partner. The fair filled two halls with an exhibition floor of nearly 12,000 m2.

About 500 exhibitors from China, Asia, Europe and the United States presented their latest water technology. With more than 13,000 visitors, another record was set, which confirms Aquatech China’s strong position as the international platform for water technology.

 Impact programmes during events

Impact programmes around events demonstrate how international conferences in RAI Amsterdam offer more than just a location for meeting and knowledge sharing. By targeted collaboration with medical experts, universities, social organisations and partners in the city, international professional communities are linked to local challenges and ambitions.

With public-oriented initiatives, like free health checks, awareness campaigns, and socially relevant exhibitions, these programmes directly contribute to the well-being of inhabitants and the innovative capacity of Amsterdam and the region. This cross-fertilisation also strengthens both the professional field and the local ecosystem. This way, RAI Amsterdam facilitates social impact and emphasises its role as connecting catalyst for knowledge, progress, and international collaboration.

At the EASL Congress (European Association for the Study of the Liver, 7 - 10 May 2025), thousands of physicians, nurses, and scientists from around the world met to discuss liver health and patient care.

 EASL Love your liver impact programme

In the build-up to the congress, EASL, Amsterdam UMC, Amsterdam Convention Bureau (amsterdam&partners) and RAI Amsterdam organised the impact programme Love Your Liver, aimed at increasing awareness about liver health. The core of the programme was offering free liver tests to Dutch people who were concerned about their liver, but often
did not obtain a referral from the general practitioner. In total, 850 liver tests were taken. The impact programme attracted a lot of publicity and earned us the Silver Dutch PR Award 2025, in the Care category.

EASL Congress entrance

The ERS Congress (27 September - 1 October 2025), of the European Respiratory Society, is the main lung conference in the world and brings thousands of physicians, nurses and scientists together.

 Lung tests for ‘Amsterdammers’ during the ERS Congress
Queuing for a lung test

On Sunday 28 September, a successful public campaign was organised at RAI Amsterdam, offering hundreds of Amsterdam residents the opportunity to have their lung function tested free of charge.

The campaign was organised by the European Lung Foundation (ELF) and the European Respiratory Society (ERS), in collaboration with RAI Amsterdam, the Lung Foundation Netherlands and the Amsterdam Convention Bureau. Its aim was to raise awareness of lung health.

In the Netherlands, 1.2 million people live with a chronic lung disease, more than half of whom have COPD. At RAI Square, visitors were able to take a simple lung function test measuring the capacity and vitality of their lungs. Around 250 people took part.

The 57th Annual SIOP Congress (20-23 October) of the International Society of Paediatric Oncology focuses on cancer in children and adolescents. The congress is the world’s largest international event in the field of paediatric oncology and this year it was hosted by the Princess Máxima Centre for Paediatric Oncology.

 Exhibition "Heroes - help eradicate children's cancer" during SIOP

In collaboration with SIOP, the Princess Máxima Center, De Hallen Amsterdam and the Amsterdam Convention Bureau, the impact programme “Heroes – Help Eradicate Children’s Cancer” was developed.

The exhibition features children with cancer from ten different countries and highlights the significant differences in survival rates worldwide. Illustrators brought these stories to life in a series of life-size film posters, a selection of which was also presented during the SIOP congress at RAI Amsterdam.

On October 15, the exhibition in De Hallen Amsterdam was festively opened by Queen Máxima

The RAI: Our exhibition and conference centre

RAI Amsterdam works closely with a broad network of partners and offers organisers, exhibitors and visitors a comprehensive range of facilities and services. We continuously strive to make our operations, products and services more sustainable, while further improving and expanding them. In doing so, we contribute to the city of Amsterdam and its residents wherever possible.

RAI Amsterdam Convention Centre Facilities

Properties Facilities
   
Total surface area 116,200 m2
Conference centres 3 interlinked conference locations
Halls 12 interconnected halls, expandable with two semi-permanent halls
Rooms 2 auditoriums, one large ballroom with 2,000 seats. A total of 70 Conference and meeting rooms. Accommodation for 10 to 10,000 people per room.
Foyers and lounges multifunctional spaces for exhibitions, parties and groups
Entrances 10 independent entrances: each event has its own entrance
Restaurants and bars 5 restaurants and numerous bars and lounges. From buffet to à la carte
Parking garages capacity for 4,000 spaces on the premises
Port own marina directly connected to the Amsterdam canals
Train station (NS) with name Amsterdam RAI, right next to the RAI Amsterdam Convention Centre
Two metro stations (GVB) station Europaplein is located 50m from the entrance of the RAI and connects the RAI to the city centre and the financial district. Amsterdam RAI station offers direct access to the metro line that forms a circle around the city.
Hotel (nhow) on-site conference hotel with 650 rooms and 200 parking spaces
The RAI at the Europaplein in Amsterdam

  RAI Sustainability

Corporate Social Responsibility (CSR) is an integral part of our operations. With this in mind, we seek an optimal balance in social costs and benefits, based on the perception and experience of society. We continuously work on reducing (or preventing) any negative social impacts and increasing social positive impacts. The results are explained in this chapter at the relevant sections.

RAI Amsterdam has committed to the following CSR initiatives:

  • Net Zero Carbon Event Pledge: We are a supporter of the Net Zero Carbon Event Pledge, launched in Glasgow in 2021, where the event industry is committed to combating climate change and working towards net zero in 2050.
  • Zero Waste Zuidas: In 2019, RAI Amsterdam signed the Zero Waste Zuidas agreement, an initiative by the Amsterdam Economic Board and Green Business Club Zuidas. The goal is to establish a circular Zuidas district with zero residual waste by 2030. This involves preventing waste wherever possible and ensuring that remaining waste streams are sorted and processed in a high-quality manner.


RAI Amsterdam has also developed a data sheet that provides organisers with key insights into the CO2 footprint of their events. It includes data on energy and water consumption, heating and cooling usage, and waste volumes per waste stream.

Accessibility of our facility for social initiatives

Various social initiatives were once again able to use RAI Amsterdam free of charge for their events and meetings. We supported a range of activities, including a community barbecue and a library initiative.

The HeenenWeer Foundation, a social service for residents of the De Pijp and Rivierenbuurt districts who are unable to travel short distances independently, was also provided with additional space and a charging point in our parking garage. Each resident is matched with a volunteer driver, who takes them to their destination using one of the electric vehicles stationed and charged at RAI Amsterdam.

1,100 ‘Amsterdammers’ visited the SINA Christmas fair

Wednesday 10 December, RAI Amsterdam opened its doors for the biggest SINA Christmas fair ever. The SINA (Together Is Not Alone) Foundation is committed to families living near or below the poverty threshold. Nearly 1100 Amsterdam residents enjoyed a Christmas fair with presents, attractions and food stands.

Amsterdam 750 Years: Birthday Forest

RAI Amsterdam sponsored the “Birthday Forest” along the A10 ring road as part of Amsterdam’s 750th anniversary celebrations, contributing to a greener urban environment.

  RAI Hotel Services

RAI Amsterdam is the largest hotel booking partner in Amsterdam and the surrounding area, providing accommodation services for conferences, exhibitions and other events. The RAI Hotel Services team carefully selects suitable hotels for organisers, exhibitors and visitors, offering the best options at competitive rates.

Exhibitions provide opportunities for customer meetings, product launches and networking. RAI Hotel Services manages the accommodation process and arranges tailor-made bookings, often involving hundreds of rooms per exhibitor. This enables teams and business partners to stay together, maximise their participation in events and coordinate activities beyond the exhibition floor. In addition, RAI Hotel Services supports organisers in finding suitable venues for business events across the city. 

In total, we processed more than 33,000 reservations in the reporting year (2024: 40,300 reservations), representing about 114,000 nights (2024: more than 132,000 nights).

The IAmsterdam Approved label is a quality label for housing that guarantees 16,000 hotel rooms for large events in Amsterdam. For IBC, we used this label, in collaboration with partner hotels.

In 2025, RAI Hotel Services started a pilot to also support RAI Amsterdam's own foreign exhibitions with housing. For Interclean Shanghai and Aquatech Mexico visitors, the hotel reservation system has been made available to book affordable hotel rooms.

Green Hotel Club: making the hotel sector more sustainable

RAI Hotel Services collaborates with the Green Hotel Club, the foundation for fundamental and widely supported sustainability of the hotel sector. The aim of this collaboration is to offer visitors to Amsterdam environmentally friendly and sustainable hotel accommodations.

Room for Change: shelter for economically homeless people

RAI Hotel Services is affiliated with Room for Change. Through its network, RAI Hotel Services supports and encourages hotels to provide temporary accommodation for economically vulnerable people.

  RAI Food & Beverage

In the reporting year, we adopted a new vision for food & beverage (food and drinks) under the name F&B Makes you smile. An important aspect of a visit to an exhibition, conference, show, or other event is the catering experience. We manage every aspect from start to finish, from stand drinks with skilled baristas and flashy cocktail shakers to fully catered receptions and gala dinners. Depending on the demand, we take care of this in-house or together with selected suppliers.

Also in 2025, the RAI Food & Beverage team again delivered outstanding results during the most diverse events. During corporate events in particular, the emphasis was mainly on culinary and surprising experiences. Our kitchen brigade ensures not only the experiential aspects, but also the practical aspects such as allergen information and, of course, food safety and quality. Thanks to our experience with large-scale events, we know how to exceed expectations in this area too.

In 2025, many F&B contracts were successfully renewed, including the switch to a B-Corp certified tea supplier.

Pilot plant-based restaurant during GreenTech great success

During GreenTech (10–12 June), RAI Amsterdam introduced a fully plant-based restaurant as a pilot to further reduce its environmental footprint without compromising on taste or quality. The menu featured fresh, seasonal dishes, such as roasted aubergine and soba noodles, which proved highly popular with both domestic and international visitors.

Many guests were pleasantly surprised by the flavours and only realised afterwards that the dishes were entirely plant-based. The pilot aligns with the sustainable vision of RAI’s chefs, who work with local ingredients and are committed to minimising food waste.

Whether the concept will be expanded to other exhibitions is currently under review. One thing is clear: plant-based cuisine fits seamlessly within the exhibition environment and contributes to a positive guest experience.

Heart-warming Amsterdam: local, unprocessed and plant-based

Food production accounts for 30% of global CO₂ emissions, making sustainable choices in sourcing and menu preparation a priority for us. We source a significant portion of our ingredients locally from producers in the Amsterdam region, ensuring high quality while reducing environmental impact. We adhere to our own quality standards and continuously develop menus designed to minimise our ecological footprint. One example is our plant-based food concept, which aligns with our commitment to sustainability.

Below is a selection of the suppliers we work with. In addition to providing high-quality, ethically sourced products, many of them actively contribute to social and community initiatives that support the city and region’s sustainability goals.

  RAI Design & Build

The Design & Build team facilitates organisers and exhibitors with modular stand construction. Exhibitions that work entirely with modular stand construction, like the METSTRADE with almost 1,700 standard and premium stands, require fewer build-up days. A modular approach makes it possible to build more efficiently and faster.

The use of modular stand construction minimises transport flows because materials are stored at in-house or nearby suppliers. This way, fewer freight movements are required to transport the same amount of stand area. This results in 50% savings on freight movements, 45% less CO₂ emissions and virtually 100% circularity.

In 2025, RAI Design & Build was able to support 5,200 exhibitors with modular stand construction (2024: 6,300). A total of 41,500 m2 of canvas was printed (2024: 38,000 m2).

Better Stands programme for sustainable stand construction

In 2025, RAI Amsterdam joined the international Better Stands programme to further improve the sustainability of stand construction at its events. With this affiliation, we underline our ambition to make the event industry more sustainable and to make a positive impact on people and environment. Better Stands is an initiative of Informa that commits itself to the transition of conventional one-time stands to reusable stand construction systems.

  RAI IT

Wifi 6 en WBA OpenRoaming
With thousands of visitors a day the RAI requires and provides fast, stable and secure (mobile) networks and applications for data traffic. Our premises are connected to AMS-IX, the largest internet hub in Europe. The infrastructure was developed to allow a huge number of devices – 5,000 cabled systems and 30,000+ mobile devices – to simultaneously connect to the network. We also apply 24/7 connectivity monitoring. Our IT team works closely with local suppliers to keep the quality of our systems and applications at the highest possible level. This also benefits clients who require highly specialised knowledge and expertise for their events.

All halls at the RAI are equipped with Wi-Fi 6, the fast standard for wireless internet communication. We’ve also implemented OpenRoaming, eliminating the need to enter Wi-Fi passwords and click through pop-ups. OpenRoaming allows mobile devices to quickly, automatically and safely connect to the Wi-Fi network in our exhibition and conference centre.

In 2025, a programme was initiated to further strengthen our IT capabilities. Where needed, we focused on establishing a solid foundation, while also placing strong emphasis on cybersecurity and awareness. The IT organisational structure was adapted to ensure full coverage across all IT domains. In addition, several business projects were launched to further automate processes. These developments will continue in 2026.

  RAI Parking & Logistics

Our logistics team is involved in all transport movements and facilities related to the RAI.

Parking and P+R
RAI Amsterdam has ample parking facilities on site, allowing visitors, exhibitors and suppliers to park directly at the centre. By concentrating parking spaces on our site, we improve the flow around the area and limit the parking pressure in the surrounding neighbourhoods. Via the parking webshop, visitors can reserve their parking space in advance, for example at a discounted online rate or with a special evening ticket for parking in the evening and night.

In addition, the parking garages of the RAI play a role within the Amsterdam P + R network. In 2025, 205,500 P+R users used our parking garages (2024: 221,000). By allowing them to park at times when no major events are taking place, visitors can continue their journey to the city centre with the North-South line. The decrease compared to 2024 is due to a reduced availability for P + R.

Combi Deals: public transport and exhibition access
To reduce the impact of car traffic around the RAI for visitors, we actively encourage public transport use. By offering combination deals with exhibition access and transport, in collaboration with the public transport providers NS and GVB, visitors who travel to the city centre receive a discount. In 2025, our webshop realised more than 78,300 online transactions (2024: 53,700).

Outside event days, visitors can park with an evening ticket at the RAI between 5 pm and 1 am. This reduces car traffic in central Amsterdam, for example when visiting the theatre or having dinner in the city. In 2025, 13,000 users purchased the evening ticket (2024: 7,500 users).

Visiting Metstrade by Metstrain

An increasing number of exhibition visitors are choosing the train as a more sustainable alternative to air travel. Following the success of the dedicated Eurostar service between London and RAI Amsterdam during IBC 2024, we introduced the “Metstrain” during Metstrade, a dedicated carriage on this route.

This initiative combined sustainable travel with networking opportunities, complemented by live music. It offered a unique travel experience while contributing to a lower CO₂ footprint.
https://youtu.be/Ppz6tzH9PW8

The RAI Logistics Management System enables us to manage freight traffic from origin to destination. In doing so, we help drivers optimise their journeys, ensuring they arrive at the right location at the right time and reducing congestion on arrival.

This leads to fewer vehicles searching for their destination and less congestion caused by freight traffic. In 2025, more than 16,000 trip bookings were made in the system (2024: approx. 22,900). The lower number of bookings compared to the previous year is due to a reduced number of events and the addition of freight flows via the Advanced Logistics Centre.

At all events, we implemented strictly managed time slots for driver check-in and check-out.

Use of buffer zones
During exhibitions for which busy build-up and/or breakdown periods are expected, some 15,000 m2 of external premises in Westpoort (outside the Amsterdam ring road) was designed as a buffer zone. This means that the traffic for construction and dismantling is redirected from the surrounding roads to these third-party buffer zones. There, the transit is registered and may proceed to our location on demand. In 2025, the buffer sites were used during 39 event days (2024: 77 days).

Study into the feasibility of urban logistics
In 2025, RAI Amsterdam commissioned a feasibility study into the potential development of a transshipment hub on its site. The study was initiated to explore opportunities for contributing to this urban logistics challenge. While the location and accessibility of the RAI are favourable, our core activities limit the viability of a profitable, structural logistics hub. Only limited opportunities may arise during the summer period. In addition, in light of the planned development of the RAI Quarter, including further densification and the addition of new functions, we have decided not to pursue this option further.RAI Logistics Management System

IBC 2025 badge also serves as a public travel card

This year, IBC visitors could also use their event badge to travel with the public transport in Amsterdam. Trams, metro and buses were accessible to our visitors with one simple scan. This innovation was developed in collaboration between RAI Amsterdam, IBC, GVB and CredsNow. The integration reduces the use of paper public transport cards, makes sustainable travel accessible and aligns seamlessly to the RAI's ambition to make sustainable mobility solutions more attractive and accessible to international visitors.

 RAI Safety & Security

Since 2010, we have pursued a Safe Working policy that is unique for the event industry. This policy aims to minimise the risk of injury during the construction and dismantling of events in our halls. We actively share the experience, knowledge, policy, and means of communication that arise from our approach with other event locations at home and abroad.

New Access & Safety Centre
In September we commissioned a new Access & Safety Centre to welcome suppliers, stand builders, exhibitors (during construction and dismantling) and all workers who need access, keys and/or safety equipment.

  RAI Real Estate

In 2025 we carried out various maintenance, renovation and renewal projects to keep the RAI centre future-proof and to further improve the experience for organisers, exhibitors and visitors. In total, we invested €19.7 million in buildings, installations, sites and inventory (including works in progress).

For example, we modernised Entrance C with energy-efficient LED lighting and a new ceiling, making the space look lighter and more spacious. At the same time, technical installations for ventilation, heating, sprinklers and electrical distribution have been renewed, so that they again meet current sustainability and safety standards.

The wardrobe and toilet facilities under Entrance K were also completely renewed. The space now contains spacious, clear and gender-neutral toilet facilities and a modern cloakroom with capacity for more than 3,000 coats and 1,500 suitcases. In addition, 405 lockers were installed, equipped with a system that shows the current availability. A new luggage conveyor belt makes the transport of luggage between entrance and wardrobe faster and more comfortable.

In the Elicium, the third floor was completely renovated and furnished as "The Living": a contemporary and welcoming meeting place for meetings, creative sessions and networks. The interior design draws inspiration from the city of Amsterdam and the heritage of RAI Amsterdam, incorporating circular materials and abundant greenery.

The renewal of the iconic "RAI Signal" on the forecourt has also started. This recognisable landmark is being carefully modernised, with respect for the original design and an eye for sustainability.

In addition, various technical and construction work has been carried out, including the replacement of the roofing and insulation of hall 5, the renewal of the concrete coating on the balconies of hall 1, and the realisation of a new Access & Safety Centre and Control Room.

New toilet room entrance K (-1)
The Living

Mitigation of our negative impact

To further reduce our negative impact, partnerships are key. Together with customers, visitors, and the city, we try to reinforce the positive impact and reduce the negative impact.

  RAI Energy

RAI Amsterdam is committed to a location free of fossil-based energy facilities and CO-emissions.

Grid congestion is a growing social challenge. As a leading event and conference location, the RAI has a significant and dynamic energy need, which requires innovative solutions to remain assured of reliable energy supply in the future. For several years, the RAI has therefore been conducting a constructive dialogue with energy suppliers, the network operator and the City of Amsterdam regarding the future generation, distribution, and use of energy. In this collaboration, it is being actively examined how the RAI area can grow into a net energy-producing zone.

Energy consumption
Our energy consumption is at the same level as the previous year. In total we consumed 103 TJ (terajoule) of energy (2024: 104 TJ).

Approximately 2/3 of our energy consumption is electricity: 64 TJ (2024: also 64 TJ). All power used is green electricity. This does not have a CO footprint. This electricity was almost entirely generated from wind energy in the Netherlands.

Approximately 1/3 is taken from district heat: the residual heat that is released during industrial processes, generation of energy and/or waste separation. District heating is supplied via the municipal network. We used 39 TJ of district heating (2024: also 39 TJ).

The gas that we use apart from district heating is 100% green gas, fully compensated through CO certificates. This gas consumption was very low, 0.1 TJ (2024: 0.6 TJ).

The central cooling and heating of the RAI works on electricity and district heating, not on gas. This results in a significant reduction of energy and CO emissions. We work with cold and heat storage (TES) in the soil, with which facilities can be cooled and heated.

Energy consumption

  2025 2024 2023 2022 2021
           
Electricity consumption (GJ) 63,646 64,169 62,010 55,600 42,703
Gas consumption (GJ) 105 635 2,568 185 1
District heating (GJ) 39,528 39,481 35,827 42,894 53,080
Total energy consumption (GJ) 103,279 104,285 100,405 98,679 95,784
           
Percentage of green electricity purchased 100% 100% 100% 100% 100%
CO2 emissions by RAI Amsterdam (tonnes) 2,499 2,412 3,740 3,373 -
           
Water consumption (m3) 64,239 45,530 42,112 32,156 -

   CO₂ footprint

We have been calculating our carbon footprint since 2012. Total CO emissions in 2025 amounted to 2,465 tonnes (2024: 2,412). District heating is a more sustainable energy source than natural gas. The residual heat generated by industrial processes, energy production and waste separation is utilised through the district heating network.

CO₂ footprint/Net Zero Carbon Event Pledge
RAI supports the Net Zero Carbon Event Pledge (https://netzerocarbonevents.org). This initiative is developing a roadmap for the industry that shows how the organisations involved can move towards net zero in 2050 and halve their footprint by 2030.

CO₂ emissions

Scope   2025 2024
       
Scope 1 (direct emissions) gas 7 44
  fuel, cars 30 29
  coolants 36 10
Scope 2 (indirect emissions) heat grid 1,079 963
  electricity, cars 2 3
Scope 3 (other indirect emissions) fuel commuting cars employees 306 285
  fuel commuting pt 8 11
  fuel business trips plane 393 441
  fuel business trips cars employees 6 6
  Waste generation 614 608
  Water consumption 19 14
  CO2 emissions (tonnes) 2,499 2,412

   Noise

For noise standards, we use an acoustic noise map. It allows us to predict whether a noise exemption is required. That is only allowed four times per year for the RAI. In 2025 we applied for three noise exemptions and they were granted by the municipality (2024: also, three sound exemptions requested and granted). In 2025, three noise complaints were received.

  Water

We are committed to efficient water use and we aim for reduction. Naturally, as an exhibition and conference centre, we deliver the requested quantities to the relevant events. RAI Amsterdam has placed various water taps to enable visitors and employees to fill their reusable water bottles they bring themselves.

Water consumption

in m3

  2025 2024 2023 2022 2021
           
Water consumption 64,239 45,530 42,112 32,156 *

    Waste management

We want to consume and produce in a responsible manner. Events generate significant quantities of waste, varying from packaging materials to promotional items and decorations. We work on preventing and reducing waste on all fronts. Where waste cannot be prevented, we work with our partners on high-quality recycling.

Regarding waste, we apply the ‘polluter pays’ principle wherever possible. In that way, the waste producer is made responsible for the proper separation of his own waste, since separated waste is more sustainable and cheaper than non-separated waste. Where possible, we opt for reusable materials and actively look for a market need outside the RAI, which allows valuable residual flows to be repurposed.

In the reporting year, the waste volume was 2.76 kilotonnes, an increase compared to 2024, when it was 2.63 kilotonnes. This was entirely caused by the increase in demolition waste as a result of the renovation of entrances K and C.

Waste

in tonnes

  2025 2024 2023 2022 2021
           
Total waste volume (x 1,000 kg) 2,759 2,633 2,468 1,959 742

Remaining food on the way to a valuable destination

We aim to give surplus food at RAI Amsterdam a meaningful second destination. Our kitchens continuously look for ways to reduce waste and repurpose leftover food. In our staff restaurant, for example, surplus meals are reused wherever possible.

In addition, more than 15,000 meals were donated in 2025 through partners such as the Salvation Army, Dynamo Welzijn and Blije Buren. This significant result was made possible by the many volunteers who work each week to ensure that surplus food is efficiently redistributed to those who need it.

Plants get a second life

RAI Amsterdam has established a partnership with Expoflora, through which we can give their plants and residual products, which remain after an exhibition, a second destination via our social network. The Oxville Foundation and Care4goods benefit from this, among others.

RAI Quarter: Large-scale business and area development

In more than a century, the RAI has grown from an exhibition location to a leading event platform and innovation hub. With its events and conferences, the RAI creates economic and social added value. A transformation of the company and the area can further reinforce this added value.

The ambition is to further increase the value of the RAI area for all stakeholders, from customers to local residents. This includes making the RAI complex and its logistics more sustainable and modern, as well as adding new functions that enhance the liveability and attractiveness of the area.

In this way, the RAI site is being developed into a future-proof, vibrant and attractive RAI Quarter. This transformation can also contribute to addressing spatial, social and ecological challenges in the surrounding neighbourhood.

Transformation RAI Quarter: from vision to plan

Following the start agreement with the City of Amsterdam in 2024, work continued in 2025 on the transformation plan to develop both the organisation and the area into the RAI Quarter. The focus was on moving from vision to concrete plan development: how to transform the site from a traditional event location into an open, sustainable and vibrant urban district, seamlessly integrated with the city of Amsterdam.

Our core activity remains at the heart of this development, as an international platform for knowledge and innovation. At the same time, we are exploring how the surrounding area can evolve into a multifunctional environment where working, living, learning and leisure reinforce one another. This development is guided by four key principles: renew, make more sustainable, mix and connect.

Participation

Engaging stakeholders in our growth and development ambitions is essential to making future-proof choices and ensuring broad support for decision-making. We actively engage with residents, entrepreneurs, advocacy groups and customers.

In line with environmental legislation, a participation process was initiated in 2024 with stakeholders in the immediate vicinity of the RAI. In autumn 2025, we organised in-person neighbourhood meetings to gather input on the draft transformation plan.

Where possible, this input is incorporated into the further development of the transformation plan into a master plan. Stakeholders and the local community will remain closely involved throughout this next phase, as well as during the design and implementation stages.

Concept transformation plan

In 2025, a concept transformation plan was formulated in collaboration with the city of Amsterdam. This plan outlines the spatial and programmatic starting points and forms the basis of further development. After adopting the transformation plan, the translation into a master plan and environmental plan will follow.

The RAI Signal, designed by Dick Elffers, is being renovated. Since 1961, the mast is a recognisable orientation point in the city. In 2015 it was designated as a national monument, together with the Europahal.

  Urban development strategy City of Amsterdam

Under the Development Strategy 2023, the City of Amsterdam is working towards a future-proof city, focusing on housing, amenities and accessibility. A key element is the large-scale infrastructure project Zuidasdok, which aims to improve accessibility to the Zuidas, Amsterdam and the northern Randstad.

As part of this project, the A10 South will be placed underground and Amsterdam Zuid station will be expanded into a major transport hub for train, metro, tram and bus. The Zuidasdok programme will continue until 2037, involving extensive work on road and rail infrastructure.

At the same time, capacity on the North/South metro line is being expanded to accommodate future growth and potential connections to Schiphol Airport. These developments will contribute to improved accessibility, liveability and urban quality in the Zuidas area and around RAI Amsterdam.

Organisation: satisfied and healthy employees

Our employees (423 FTEs) make RAI Amsterdam. With varying ages, backgrounds and levels of experience, our staff work tirelessly to make each event successful. We realise our high standards to a large extent by empowering employees with responsibilities, streamlining their tasks and enabling them to make the most of their talents. Contributing to large-scale events and taking responsibility for them creates a strong sense of commitment and satisfaction.

  Employee satisfaction

The employee satisfaction score is an important indicator for RAI Amsterdam. We have switched from a general satisfaction score to the Employee Net Promoter Score (eNPS) because this rating shows better how employees really experience the RAI. eNPS not only measures satisfaction, but, in particular, loyalty and involvement: to what extent employees would recommend the RAI as an employer. That makes the outcome more comparable with other organisations and more action-oriented for leaders and HR.

The eNPS score was +22. The total score consisted of 34% promoters, 54% neutrals and 12% detractors. This results in an eNPS of+22 (promoters minus detractors).

A score above +20 is generally considered as good and shows that a substantial part of the organisation is enthusiastic about working at the RAI, but at the same time there is still room to connect and involve employees more strongly.

  Labour market and hiring

In 2025, 127 new colleagues were hired (2024: 132). The average length of service for employees who left the organisation was 357 days for those on permanent contracts and 63 days for those on temporary contracts (2024: 337 days and 62 days respectively).

We apply inclusive hiring practices, ensuring that candidates’ names and other indicators of cultural background are removed from the selection process as much as possible. For example, the HR staff member responsible for the initial screening of applications does not have access to the candidate’s name.

The experience we offer trainees regularly leads to employment at RAI Amsterdam. In addition to the mutual benefits of a traineeship for both the individual and the organisation, continuing the relationship as an employee offers clear advantages. New hires are already familiar with the organisation, and RAI Amsterdam can be confident in welcoming a well-suited team member. Moreover, these employees have already been onboarded and often act as ambassadors for future trainees.

Despite the current tight labour market, we were able to successfully fill most key positions during the reporting year, with only limited exceptions. By the end of 2025, staffing levels were close to target, as was already the case at the start of the year.

With a Time to Hire of 23 days (2024: 30 days) and a Time to Fill of 70 days (2024: 42 days), our recruitment timelines remain well below the market average in our region. The increase in Time to Fill is mainly due to the closure of several long-standing vacancies.

Diversity and inclusion

We aim to be an inclusive organisation with a truly inclusive culture in everything we do. We strive to create an environment where everyone can thrive professionally and feel genuinely at home. At RAI Amsterdam, diversity is not just an ambition, it is an integral part of who we are. Inclusion is not a concept, but a core principle that shapes how people experience our shared environment.

Our Diversity & Inclusion (D&I) policy outlines our commitment to building a diverse and inclusive organisation and applies to all employees, regardless of their role. At RAI Amsterdam, a dedicated team focuses on strengthening an inclusive, equitable and diverse culture, supported by a strong network of ambassadors. A guiding principle in this work is the question: “What do you need to be successful?”, encouraging everyone to bring their best selves to work.

In 2025, we organised a series of lunch sessions to continue the dialogue on D&I, and provided anti-bias training for approximately 40 managers, with a strong focus on raising awareness of unconscious bias. We also introduced a social buddy programme, enabling new employees to connect with colleagues beyond their immediate teams and supporting broader social onboarding.

Our policy places inclusion at its core. We believe that an inclusive culture is the foundation of a workplace where everyone feels welcome, valued and heard, and a key driver of diversity overall. Based on research and input from focus groups, we place particular emphasis on fostering a sense of belonging and psychological safety. While diversity remains a priority, specific themes such as LGBTIQ+, cultural background and gender are integrated throughout our policy rather than addressed in isolation.

In 2025, we conducted our second organisation-wide survey on perceptions of diversity and inclusion. The results show clear progress: the steps taken in 2024 and 2025 to increase awareness and visibility are recognised and valued by employees, and the diversity score shows a slight increase. At the same time, the inclusion score decreased from 7.7 (2023) to 7.1 (2025), with the most notable declines in perceived psychological and social safety.

This shift can partly be explained by increased awareness, leading to more honest and critical feedback. Employees report reflecting more critically on their own experiences, which may result in more balanced, and sometimes more critical, responses.

Balanced m/f diversity
At the end of 2025, we had a balanced workforce of 53% women and 47% men (based on FTEs). This ratio almost equals the one for 2024 (54% women, 46% men). Women’s gross wage as a percentage of men’s gross wage is 98% (2024: 97%). Therefore, the pay gap has narrowed, but it remains an area of focus for our organisation in the coming years and we are committed to a fully balanced ratio.

Target m/f diversity charter Talent to the Top achieved
The target of at least 30% men and at least 30% women, as outlined in the charter Talent to the Top, has been achieved: the proportion of women in the top (management team incl. executive board) and subtop (second tier managers) is 46% (2024: 49%). RAI Amsterdam does not set specific targets for m/f diversity in the executive board.

Employee contract term

At the end of the reporting year, 82% of RAI Amsterdam’s employees had a permanent contract and 18% a temporary contract. This ratio remained unchanged compared to 2024.

Staff composition
Below, a few cross sections are presented regarding the employee population.

Staff, age structure

Percentage / FTEs (at year-end)

  2025 2024
     
BY AGE    
     
to 25 6% 5%
26 to 35 31% 33%
36 to 45 22% 23%
46 to 55 22% 22%
56+ 19% 18%
Total 100% 100%

Staff, by focus area

Percentage / FTEs (at year-end)

  2025 2024
     
Commercial 44% 49%
Operational 37% 32%
Financial/management 19% 19%
Total 100% 100%

Staff

At year-end

    2025   2024
         
EMPLOYEES        
         
Man 203 46% 191 44%
Woman 243 54% 242 56%
Total 446 100% 433 100%
         
FTE        
         
Male 197 47% 188 46%
Female 226 53% 223 54%
Total 423 100% 411 100%

Hiring temporary staff

As an event organiser and facilitator, our organisation experiences significant peaks in staffing demand. We therefore rely on temporary staff. In 2025, this involved 4,607 individuals (2024: 4,863). Based on total hours worked, this corresponded to 204 FTEs (2024: 219 FTEs).

Trainees

We offer work experience opportunities to a wide range of trainees from different educational programmes. In 2025 we had 73 trainees (2024: 74). This included one entry-level vocational trainee (MBO 1) (2024: 3) and three vocational placements within the BBL/BOL pathways (2024: 1). In 2025, two training positions were created in our kitchens for students from the MBO hospitality programme at ROC Amsterdam. In addition, three students from the Amsterdam University of Applied Sciences and Leiden University completed research internships focusing on food waste reduction, sustainability reporting and compliance.

  Organisation

Activation strategy
In 2025, various internal activities were organised to clarify the new long-term strategy RAI Next and embed it within the organisation. Through so-called RAI Next dialogue lunches, executive board and MTR members entered discussions with employees in small groups to answer questions and get ideas.

Structure

The organisation structure of RAI Amsterdam is flat and clear. For an overview of the departments, we refer to chapter 4 Governance - Corporate governance.

  Healthy employees

Unfortunately, although still low, the staff absenteeism increased in 2025. The absenteeism was 4.4% (2024: 2.9%). The rise was caused by increased long-term absenteeism. We also see an increase of mental-health related absenteeism. Notably, this involves younger employees, under 40 years of age. The work-life balance is often a contributing factor.

Absenteeism

Percentage

  2025 2024 2023 2022 2021
           
Total 4.4% 2.9% 3.1% 4.9% 5.0%

In 2025, a range of health and safety training sessions were conducted in line with standard planning and internal policies to promote a safe working environment. These included emergency response training, training on the use of equipment such as aerial work platforms and forklift trucks, NEN training (working with electrical installations), and ergonomic working practices.

  Competitive remuneration policy

RAI Amsterdam pays in accordance with the market. This applies to board members, managers and employees alike. The pay ratio, representing the ratio of the total remuneration of the highest-paid director to the median-earning employee, is 6.6 (year-end 2024: 6.4).

  Works Council

Constructive consultations were held on a regular basis in 2025 between the executive board, represented by CEO Paul Riemens, and the works council. In addition to the formal consultation meetings, informal meetings also took place on several occations. During two formal consultation meetings, members of the supervisory board were present.

The topics discussed in the consultation meetings included the plans regarding the RAI area development, the orientation of RAI Vereniging on its interest in RAI Amsterdam, and several requests for advice.

The director has, among other things, presented a formal request for advice to the works council on an alteration for RAI Markets, a restructuring of IT, and the growth plans for stand construction.

The works council itself submitted an initiative proposal on the implementation of a bicycle lease scheme. Subsequently, the scheme was included in the Staff Manual.

A covenant the works council had concluded with the executive board was replaced by a second covenant on 11 June 2025. In the second covenant, it was agreed that the works council will be converted, as of the same date, in a joint works council for RAI Holding and all private limited companies in which RAI Holding is a controlling shareholder.

In addition to the consultation meetings, discussions were held in various committees, like the HR committee, OHS committee, and the working conditions committee. Informal consultations between works council delegations and various managers also take place on a regular basis. This allows for resolving issues at an early stage.

The works council consists of eleven members. In late November 2025, regular elections for the joint works council took place. On this occasion, half of the members of the works council retired by rotation.

Prospects: another promising exhibition year

We expect 2026 to become a good exhibition year. The increase of international exhibitions and conferences, and the interest in choosing Amsterdam as the event venue, gives us a great deal of confidence. Unfortunately, the geopolitical tensions in the world continue and increase in some areas. Assuming this does not significantly affect us, our expectations remain very positive.

RAI Amsterdam’s event calendar is well established for the coming years, reinforcing our confidence in our strategic direction. Our own events continue to show strong growth.

In 2026, we will launch several new RAI-owned exhibitions outside Europe. We remain focused on growth and acquisition, carefully balancing returns and risk, while continuing to expand our exhibition portfolio.

In terms of organisational structure, we continue to work towards a process- and data-driven management approach. To this end, we aim to further strengthen our IT & Digital strategy. For example, we are continuing to build a cyber-secure environment, offering customers state-of-the-art facilities. In the area of personnel and organisation, we continue to foster a culture in which everyone feels free to speak up. We are further integrating diversity and inclusion in HR processes (e.g., anonymous job applications).

We will continue to advance our area development: RAI Quarter. Together with our stakeholders, in accordance with the start-up agreement with the city council and supported by the participation process, we have a clear view of the direction we want to follow. This is further shaped in function, volume, and location.

Expansion portfolio Aquatech and Greentech

RAI Amsterdam is expanding the exhibition portfolio with new, international editions. In 2025, Aquatech launched a new exhibition in Southeast-Asia. Aquatech Asia takes place for the first time from 25 - 27 November in Bangkok, in partnership with VNU Asia Pacific.The exhibition brings international water experts, technology companies, and policy makers together.

GreenTech also launched a new edition in 2025: GreenTech North America. The first exhibition will be held in the Pennsylvania Convention Centre in Philadelphia on 23 and 24 September 2026. This edition focuses on sustainable and high-tech horticulture solutions for the American and Canadian market. Philadelphia was chosen because of the central location and good accessibility in the region.

In the coming year, the developments regarding our shareholders/investors will play an important role in the elaboration and next steps to the realisation of the RAI Quarter. Our majority shareholder RAI Vereniging is strategically reconsidering its stake in RAI Amsterdam. This reorientation stems from the actual core functions of RAI Vereniging: they focus on advocacy and services to the associates within the mobility sector. That does not include area or project development. Throughout this journey, the executive board of RAI Amsterdam is in close contact with the shareholders to find a suitable party, taking into account the interests of all stakeholders.

As the executive board, we thank all stakeholders for their involvement. 

Amsterdam, 23 April 2026

Executive Board of RAI Holding B.V,
P. (Paul) Riemens, CEO
M. (Maurits) van der Sluis, COO